Partnership Development

Shared ambition.
Clear responsibilities.

Partnership development helps businesses assess partner fit and prepare for collaboration. We organise selection criteria, onboarding, responsibilities and review routines for new relationships or existing partner networks.

Discuss your plans

Where we focus

A useful partnership
needs a working plan.

Partners may contribute distribution, market access, operating capacity or specialist knowledge. The first question is whether those capabilities match the business objective and the contribution expected from each side.

Your advisory brief

Set the relationship
up to work.

We turn that question into evaluation criteria and an onboarding plan. The work identifies the information needed to assess prospective partners, then maps introductions, materials, access and responsibilities for the relationship to begin.

For an existing network, the focus may be communication, handoffs or recurring issues. Points of contact, review routines and issue ownership give both teams a shared way to coordinate the work.

Where we can help

  • Evaluate partner fit

    You need a consistent way to evaluate prospective partners.

  • Prepare for onboarding

    A new partnership is agreed in principle but onboarding is unclear.

  • Align existing partners

    Your team needs better alignment across existing partner relationships.

Partnership deliverables

Partner criteria.
An onboarding plan.

The outputs support partner evaluation, preparation and coordination. The scope can address one stage or the relationship from selection through review.

Partner profile & evaluation framework

The capabilities, commercial fit and operating requirements that matter, with a consistent way to compare information and identify gaps.

Onboarding plan

A sequence for introductions, brand materials, access requirements, responsibilities and the information each team needs to begin.

Working & review framework

Agreed points of contact, communication routines, issue ownership and review criteria suited to the relationship.

The partner journey
  1. Fit

    Capabilities and shared objectives

  2. Readiness

    People, materials and responsibilities

  3. Alignment

    Communication and review points

An illustrative situation

From introduction
to a shared way of working.

A new distribution or operating partner may need approved materials, clear responsibilities and a defined escalation route before launch. An onboarding plan connects those requirements so both teams know what needs to happen next.

A planning example, rather than a client case study.

How we work together

From partner fit
to working alignment.

Start with the role the partner should play. Assess the available information, prepare the working arrangements and establish how the relationship will be reviewed.

  1. 01

    Set the partner role

    Set out the expected contribution, required capabilities and value each side would bring to the relationship.

  2. 02

    Assess the fit

    Compare available partner information against those criteria and record gaps that need further discussion.

  3. 03

    Prepare for onboarding

    Map introductions, materials, access and responsibilities so both teams know what must happen before work begins.

  4. 04

    Set up the review

    Agree points of contact, communication routines and ownership of issues, with criteria for reviewing the relationship.

Your next chapter

Good things start
with a conversation.

An idea, a challenge, a new direction. We’d like to hear it.

Let’s talk